VISUAL PORTFOLIO

Alpha Phi International Sorority                                                                                                           

Assistant Computer Chair                                                                                                                        

• Screened hundreds of potential applicants during the recruitment process for leadership, service and other Alpha Phi traits

Vice President of Marketing                                                                                                            

• Planned and organized fall and spring philanthropy events that benefited Kidney Cancer Research and Woman's Cardiac Care

• Composed and executed brand standards through informative programs and guideline sheets for new members

• Led the marketing team representing public relations, social media, and our internal philanthropy team

• Managed the marketing budget to have large events while still raising $20,000 for our chapter’s specific philanthropies

Web Tech                                                                                                                                      

• Heightened social media presence on all platforms including Twitter, Facebook, Instagram, Tumblr and Pinterest

• Built two new social media platforms including a Tumblr that received recognition within the Big Ten Conference twice

• Started our chapter hashtag that has over 1000 posts

Phi Chi Theta Business Fraternity                                                                                                         

Vice President of Marketing                                                                                                                           

• Coordinated pre-rush process that led to the highest turnout for Info Night in our organization’s history

• Headed rebranding efforts of the fraternity to create a cohesive identity for the organization

• Launched twitter Q&As with College of Business faculty and #TravelTuesday that showcased our study abroad members

• Increased Facebook likes by 21% and reach by 17%, on Twitter increased impressions by over 5600% and visits over 880%

Merchandise Chair                                                                                                                                 

• Created merchandise that was consistent with our brand while balancing the diverse taste of our members

Rush Committee Chair                                                                                                                          

• Executed the four stages of rush: info night, first and third round interviews, and social night

• Developed new scoring process including a new rubric, questions, and videos to minimize variation in the scoring process

• Constructed a new matching system that led to the most bids with multiple offers to accept PCT in our history

Public Relations Committee Chair                                                                                                          

• ​Designed recruitment images, alumni invitations and our bulletin board in Wohler’s Hall